Oscar de la Renta chose not to show at New York Fashion Week and instead streamed on Amazon. Is Amazon a suitable forum for a luxury brand? CEO Alex Bolen said, "I'm not sure. But we have to experiment with new ways to get our story out." https://lnkd.in/g4rZMxyb We launched our funds when Covid started and with the halt in travel and tough fund raising environment for emerging managers, we focused on performance and experimented with new ways to reach out to allocators, namely Linkedin posts and YouTube videos which can now be binge-watched on www.quantflix.com . True, some people say that with the positive fund returns last year for both our long-only equity and multi-strategy funds, and the China fund outperforming its benchmark by its annualized double-digit aim, it was expected that we would pass the $100m mark. But when times are bad, most new investment monies went to well-known funds that are much bigger with a marketing budget that we cannot afford. So every lit
I saved 30 cents on my 'dabao' (takeaway) dinner and got a free live concert at the food court, with free aircon as well.
The singer was really good and the keyboard who doubled up as the emcee was solid (watch my not-so-secretly taken video clip). They gave their very best even though there were just 10 of us in the audience - and we were eating and drinking at the same time. These guys just need more people to know about them. Do go support them at Shenton Food Court (next to Shenton House) on weekdays 7-10pm.This must be how my team felt when I conned/persuaded them to join me into launching the GAO funds. If my team mates were singers, they would be rock stars who had been singing in concert halls with full bands and assistants handling their stage costumes. Yet they stuck with me (as the chief everything officer on a Daiso budget trying to be backup dancer and supporting vocals at the same time) through the pandemic with b
oth ASV Fund and BAA Fund achieving double digit returns this year.
Tip for all emerging managers: submit your returns to databases such as Bloomberg and HFM. There are progressive allocators who will objectively look at performance, especially in a challenging year like this year. Our ASV Fund, long-only equities, has been nominated by With Intelligence HFM for Asia ex-Japan fund of the year. And it doesn't cost anything to be nominated!
To all the talented professionals out there: keep up the good work and you will be discovered. The internet and social media ain't all that bad. Maybe skip Twitter for a while.
P. S. : you can find out more about our funds on our website www.gao-cap.com or emailing info@gao-cap.com, which will lead to a faster response than DM-ing me.
#livemusic #hedgefunds #database #awards
Comments
Post a Comment